Making Infrastructure Happen
Revenue enhancement options for State Highways
- A large Indian infrastructure company won multiple concessions for road projects in a particular state in India
- These projects were likely to experience high competitive pressures from parallel roads
- The company intended to enhance the utility of the stretch by increasing traffic and visibility
Program Objectives
- Analyze current traffic characteristics and existing roadside developments
- Evaluate potential development options along the project road to induce traffic
- Identify steps to enhance visibility of the project road thus inducing further traffic
- Recommend appropriate road side developments and marketing strategies for the project road
Impact
- Recommended development options that had direct impact on project viability
- Formulated a strategy for real estate / hospitality based development
- Devised a marketing plan with specific actionable steps to improve visibility of the project road
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