Making Infrastructure Happen

Revenue enhancement options for State Highways

  • A large Indian infrastructure company won multiple concessions for road projects in a particular state in India
  • These projects were likely to experience high competitive pressures from parallel roads
  • The company intended to enhance the utility of the stretch by increasing traffic and visibility

Program Objectives

  • Analyze current traffic characteristics and existing roadside developments
  • Evaluate potential development options along the project road to induce traffic
  • Identify steps to enhance visibility of the project road thus inducing further traffic
  • Recommend appropriate road side developments and marketing strategies for the project road

Impact

  • Recommended development options that had direct impact on project viability
  • Formulated a strategy for real estate / hospitality based development
  • Devised a marketing plan with specific actionable steps to improve visibility of the project road